Remove 2013 Remove Brand Remove Leadership Remove Strategic Planning
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How to Lead in High Turbulence – 5 Lessons from the Tunisian revolution

Strategy Driven

This was the context when on Christmas day 2013, the then designated Prime Minister Mehdi Jomaa offered me the aforementioned thankless and non-lucrative opportunity. The formerly top-selling brand experienced a scandal that put its future in danger. Turbulence. But that’s also how business is. Look at Volkswagen in 2015.

How To 50
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The Big Picture of Business: The Colonel and Me

Strategy Driven

Brown, later to become Governor of Kentucky) asked me to envision the overall future of the fried chicken industry, not just the KFC ‘brand.’ The branding does not drive the strategy but instead is a sub-sub-sub set of Big Picture strategy, which must drive all business disciplines. The corporate owner was a liquor company.

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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 3 of 4

Strategy Driven

Most often (85% of the time), they can be heeded, planned for averted. It must be included as part of a formal Strategic Planning and Visioning process. So also should diversity, branding, quality, marketing, re-engineering and other important processes. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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