Strategy Driven

APRIL 4, 2016

This was the context when on Christmas day 2013, the then designated Prime Minister Mehdi Jomaa offered me the aforementioned thankless and non-lucrative opportunity. The formerly top-selling brand experienced a scandal that put its future in danger. Turbulence. But that’s also how business is. Look at Volkswagen in 2015.

How To 50

How To Chief Information Officer Tourism Politics 50

Harvard Business Review

AUGUST 28, 2018

The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. Back in 2013, PayPal had acquired the parent company of Venmo, the mobile app that enables people to transfer money even without bank accounts.

Productivity 8

Productivity Products Decentralization Resistance 8

Harvard Business Review

APRIL 3, 2017

The company was an eager user of my “cascading choices” framework for strategy that I have used for decades and written about extensively, most prominently in the 2013 book I wrote, with friend and colleague A.G. Lafley, called Playing to Win.

First-mover Advantage 14

First-mover Advantage Retail Strategy Pharmaceuticals 14

Strategy Driven

JUNE 7, 2013

Brown, later to become Governor of Kentucky) asked me to envision the overall future of the fried chicken industry, not just the KFC ‘brand.’ The branding does not drive the strategy but instead is a sub-sub-sub set of Big Picture strategy, which must drive all business disciplines. The corporate owner was a liquor company.

Franchising 60

Franchising Budgeting Pryor Consultative 60

Strategy Driven

OCTOBER 18, 2013

Most often (85% of the time), they can be heeded, planned for averted. It must be included as part of a formal Strategic Planning and Visioning process. So also should diversity, branding, quality, marketing, re-engineering and other important processes. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Crisis 71

Crisis Crisis Management Budgeting Risk Management 71

Harvard Business Review

JULY 31, 2015

In 2013, Ashley Stewart was on the brink of bankruptcy — its second in a little over three years. The fast-turning nature of the company’s inventory and the constant specter of insolvency undermined long-term investments and strategic planning. I did not want the company to liquidate.

Fashion 8

Fashion Operations Brand Retail 8