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Apple: Luxury Brand or Mass Marketer?

Harvard Business Review

Tech blogger John Gruber and The Atlantic’s Robinson Meyer both expressed concern recently about Apple abandoning middle class roots. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market.

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Morning Advantage: Stick to Your Resolutions by Disrupting Your Environment

Harvard Business Review

Ten Stats That Will Change the Way You Look At Video in 2013 (Ad Age). This is a huge opportunity for brands, but only if executed in a way to make you stand out from the crowd. In this handy list, Visible Measures marketing director Matt Fiorentino breaks down what companies need to know about the current online video climate.