Lead Change Blog

JANUARY 26, 2016

Some time ago it was brought to my attention that I’m an innovator — the type of person whose ideas are generally pretty far ahead of the curve, before the market is ready for my innovation. It was 2013, at the start of my latest career shift, when my colleague made his observation. Educating the market.

Innovation 150

Innovation Early Adopters Education Marketing 150

LDRLB

MAY 26, 2014

One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. DAVID: Yeah. I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8