2013 Career ROI Succession 
Rajesh Setty
MARCH 16, 2013
TR: ROI is simple dollars and cents, ROR is about people. So here’s your new 4-word mktg strategy for 2013: Guess Less, Ask More… and always start with “How can I serve you?”. Kathryn has a 20+ year career in sales and marketing that includes successful track record of using a collaborative mindset to increase sales.
Harvard Business Review
APRIL 15, 2013
Nevertheless, analog spending still rules, as confirmed by Gartner''s 2013 digital marketing spending report. ROI is often ambiguous and anecdotal, which can relieve the CMO of true accountability. Digital marketing provides targeted reach and measurable impact. Shouldn''t CMOs and all marketers be shocked by this? The Digital CMO.
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