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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

In the course of my years partnering with web developer and SEO specialist Sagapixel, I’ve learned a lot about how to market my firm. I am a busy Philadelphia appeals attorney and had to learn the hard way that running and marketing a law practice has nothing to do with the practice of law. What Are the “Four P’s” of Marketing?

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Behind China's Roaring Solar Industry

Harvard Business Review

Wednesday, Bloomberg reported that Chinese solar stocks had soared based on market expectations that demand in China for alternative energy will increase given the Chinese government's increasing solar capacity targets. According to Barron's and others, China has already begun implementing its ambitious plan to increase installations.

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Law Firms’ Grueling Hours Are Turning Defectors into Competitors

Harvard Business Review

Counsel on Call was worth nearly $50 million as of 2013 , with over 900 lawyers; it serves one-third of the Fortune 100. Big Law’s commanding market lead in specific practices areas is also being challenged by boutique firms. Now even the overflow work from in-house departments has migrated away from Big Law, too.

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How Singapore Became an Entrepreneurial Hub

Harvard Business Review

That company was a pioneer in the audio component market, having entered the MP3 market before Apple. Today, there’s an investment seemingly every week; venture-capital investment in the tech sector increased from less than $30 million in 2011 to more than $1 billion in 2013. And we counted 10 local exits in 2014.

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Why We Build Fiscal Cliffs

Harvard Business Review

In October, The New Yorker 's James Surowiecki likened this approach to the pre-commitment mechanisms increasingly popular with those who wish to rid themselves of extra pounds or bad habits. The then-sainted Alan Greenspan had given them ample cover, by expressing concerns that surpluses might eventually kill the bond market.