50 Companies That Get Twitter – and 50 That Don’t
Harvard Business Review
APRIL 27, 2015
A witty comment or botched response on Twitter can travel to Facebook and even news websites in minutes (think of the Oreo tweet during the Superbowl blackout of 2013 ). We supplemented our model by using an algorithm and dataset developed by University of Pennsylvania to identify the apparent gender of our subjects and their followers.
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