2013 Development Insourcing Marketing 
Harvard Business Review
JUNE 5, 2018
” Technological developments are often interesting to discuss in relation to relevance. For instance, numerous smartphone apps have been developed that do not solve any actual problems. This “insourcing” of household chores hurt many of the small , service-oriented businesses that had previously handled these tasks.
Harvard Business Review
JANUARY 29, 2015
Key selection criteria included experience in innovative software and service (versus product) development, and an ability to manage a start-up in a very large, complex company. Bill and his team set out to develop a system that could bring all GE machines onto one efficient cloud -connected platform. Bill Ruh was selected in 2011.
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