2013 Direct Marketing Industry Marketing 
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. How can I hold up a struggling industry as a model? That publishers need to innovate their business models just puts them in the same place as every other industry.
Harvard Business Review
FEBRUARY 25, 2015
Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. According to the Direct Marketing Association (DMA), catalog mailings grew in 2013 to 11.9
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