2013 Disruptive Innovation Ethics Marketing 
Harvard Business Review
DECEMBER 6, 2016
This means self-driving cars have shifted from a period of wild experimentation directly to market adoption — what Paul Nunes and I describe in our 2013 HBR article as “big bang” disruption. That’s where the real disruptive innovation will come from.
Harvard Business Review
SEPTEMBER 3, 2013
But I''ve just finished work on a new book with Paul Nunes on the new age of disruptive innovation (based on our March 2013 HBR article, " Big Bang Disruption "). Coase had observed first-hand the efficiencies to be gained by internalizing market transactions. If not his insights, then certainly his work ethic.
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