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Mars Incorporated: A Sweet Place to Work

Coaching Tip

It is still 100% family-owned -- now by the three elderly offspring of Forrest Mars Sr., 95 on the 2013 list, Mars boasts employees who love not only the products they make but also the office culture and the company's long-standing principles. Source: FORTUNE, February 4, 2013. ? Mars, who died in 1934. Related articles.

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New Research: You're Doing Customer Experience Innovation Wrong

Harvard Business Review

In a recent Forrester survey of 100 customer experience professionals, nearly half of respondents said that their executive team''s strategy for customer experience is market differentiation. Why haven''t we seen more and more companies earning excellent scores in Forrester''s Customer Experience Index ?

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Why Amazon Should Unbundle Prime

Harvard Business Review

Amazon claims it has at least 20 million Prime members, having signed up 1 million new subscribers in the third week of December 2013 alone. Forrester Research estimates that Amazon loses between $1 – $2 billion on Prime annually, presumably this loss figure does not take into account the marketing benefit of higher sales.