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The Benefits of Hiring Your Best Customers

Harvard Business Review

I’m talking about the superconsumers who are inside your organization, working at every level: the fashionista who works in the mail room at the headquarters of an apparel company, or the finance manager who works for a pork brand and who eats three pounds of bacon in any given week. Self-awareness makes it easier to be selfless.”

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Does Your Company Come Across as Too Male?

Harvard Business Review

So most companies in traditionally male-dominated sectors (IT, finance, law, most heavy industry) are unwittingly speaking and selling “male” while they profess to want balance. Ads are a great tool for building gender awareness, and watching your own ads can be a great tool for surfacing your company’s own assumptions. .”