2013 Franchising Leadership Marketing 
Strategy Driven
JUNE 7, 2013
The second was at what was the fourth KFC franchise to open in the United States. There became too many competitors, too much franchising, too much hype and just as many who exited the industry as quickly as they entered it. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Fast forward 20 years to 1979. About the Author.
Harvard Business Review
JANUARY 5, 2017
Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. ” It explains why firms that have anchored their strategies to content have ceded digital leadership to those that have focused on connections. Bigger marketing budgets may not pay off.
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