2013 Handbook Innovation Marketing 
Tanveer Naseer
APRIL 1, 2014
From blue ocean strategy to Michael Porter’s five forces, Vijay Govindarajan’s reverse innovation to Richard D’Aveni’s hypercompetition, great thinkers and their ideas directly effect how companies are run and how business people think about and practice business. Think of Peter Drucker who topped the first Thinkers50 ranking in 2001.
Harvard Business Review
APRIL 8, 2014
IBM saw these online social systems for investing in new ventures and decided they would like to develop a similar system internally for selecting innovative projects. Given the success of the program in 2013, IBM’s CIO decided to invest $7 million to expand iFundIT in 2014. They’ve been boss-free since 1996. “We
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