2013, Loyalty and Market Segmentation

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2013

Loyalty

Market Segmentation

Will Spanish Help You Reach the U.S. Hispanic Market? It Depends

Harvard Business Review

FEBRUARY 26, 2014

The Hispanic market will represent $1.5 Business leaders who are contemplating how to reach such an enormous market segment, especially through their digital presence, often ask me the same question: “Do we really need Spanish, or can we get by with just English?”. trillion in purchasing power by 2015 and 30% of the U.S.

Marketing

Marketing Market Segmentation Content Customer Loyalty

Navigating the Dozens of Different Strategy Options

Harvard Business Review

JUNE 24, 2015

By taking an adaptive approach that focuses on monitoring the environment, strategic experimentation, and organizational flexibility, Tata Consultancy Services has grown from $155 million in revenue in 1996 to $1 billion in 2003 and more than $13 billion in 2013 to become the second-largest pure IT services company in the world.

Strategy

Strategy Competitive Advantage Environment Execution

Leadership Digital

Will Spanish Help You Reach the U.S. Hispanic Market? It Depends

Navigating the Dozens of Different Strategy Options

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