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The Business of Kindness

Strategy Driven

When we treat our clients kindly we keep them longer, hear about problems (rather than lose them to competitors), are offered new ideas to monetize, and have brand ambassadors to offer free marketing to connections who may become clients. Copyright 2007-2015 by StrategyDriven Enterprises, LLC. Consider leaving a comment!

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The Big Picture of Business – Mentoring Guides Your Success

Strategy Driven

The mentor is a resource for business trends, opportunities, an active listener and adviser on values, actions. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. Copyright 2007-2015 by StrategyDriven Enterprises, LLC.

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The Benefits of Taking a Slower Approach to Innovation

Harvard Business Review

It’s understanding, for example, how automation and self-driving cars will slowly but radically transform job markets and proactively building new strategies to address those changes. Don’t forget that seeing isn’t observing, and hearing isn’t listening.

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Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft

Harvard Business Review

In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel. In 2015, Real Madrid had a lofty goal in mind: to thrill its supporters by allowing them to participate in unbelievable experiences. This isn’t always easy.

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