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Taking a Step Back Doesn’t Always Move You Forward

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. Yes, these pundits were bright and articulate, but they could also be very political. 2015 – Kraft merges with Heinz. 1990 – Kraft buys Jacobs Suchard.

Brand 100
Brand Learning-by-Doing Brand Management Proposal 100
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The Right Way to Use Analytics Isn’t for Planning

Harvard Business Review

JUNE 16, 2016

In July 2015, Novartis launched its new heart failure drug, Entresto, which Forbes in 2014 predicted would be a blockbuster — with expected sales of $10 billion annually — as the potential market in the US exceeds 5 million people with a heart failure condition. Laura Schneider for HBR. The failures continue. Is there just one?

Planning 8
Planning Competitive Intelligence Pharmaceuticals Brand 8
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