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14 Principles that Made Amazon

Skip Prichard

OCTOBER 10, 2019

Here are just three examples: In his original 1997 letter Bezos states, “We will share our strategic thought processes with you when we make bold choices (to the extent competitive pressures allow), so that you may evaluate for yourselves whether we are making rational long-term leadership investments.” Understand Your Flywheel (Principle 6).

Letter 88
Letter Collins Long-term Parcell 88
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What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

APRIL 29, 2015

CEO Kenneth Samet, along with Wagner and the six other executives on the leadership team, set a long-term goal of building a major growth business from these new areas. This annual pool of resources and money is parceled out to the various initiatives in the innovation portfolio as those projects evolve and grow in importance over time.

Strategy 8
Strategy Long-term Health Care Insurance 8
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