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How Organizations Can Thrive in the Digital Economy - SPONSOR CONTENT FROM KORN FERRY

Harvard Business Review

Gartner predicts 41 percent of enterprise revenue will come from digital business by 2020—almost double what the percentage was in 2015 (Gartner, 2016). Agile businesses run planning and execution in parallel, investing in scenario planning so they can act promptly when opportunities arise. November 2016).

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The Potential and Pitfalls of Doing Business in Cuba

Harvard Business Review

The key to winning in Cuba will be to prepare with rigorous scenario planning in order to avoid being left on the sidelines once the market begins to bloom. This is why U.S. Forecasting Cuba’s Future. My company, Frontier Strategy Group, is now forecasting expansion for Cuba to be 3.1%

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How Multinationals Should Be Planning for Brexit

Harvard Business Review

If the supplier had used its 2016–2017 sales data, which showed greater demand for its products as a result of the boom in UK tourism, to predict future results and set next year’s strategy, it may have overestimated future performance and ended up with too much inventory, higher costs, and pressure to discount heavily to move product.