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The Big Shift: Demand for Future Work Skills in 2021

HR Digest

NOVEMBER 20, 2020

Power skills are long-lasting, transferable across a number of work environments and roles, and can developed. Business development. Software and app developers. Business development is the only job description based on power skills. Hire a Chief Future Officer (CFO). Digital marketing and strategy specialists.

Skills 145
Skills Emotional Intelligence CFO Power 145
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A Refresher on Marketing ROI

Harvard Business Review

JULY 25, 2017

trillion in 2019, up from $1.6 “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.” As a result, CFOs and CMOs are often at odds. Juan Díaz-Faes for HBR. trillion in 2014.

ROI 8
ROI Marketing Marketing Mix Short-term 8
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