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James Bond, Dunder Mifflin, and the Future of Product Placement

Harvard Business Review

JUNE 23, 2016

in 2014, to over $6 billion, and is set to reach over $11 billion by 2019. Research by Eva A. According to PQMedia, the U.S. product placement market grew by 12.8% The trouble is that the huge success of product placement is causing a dip in its credibility and effectiveness as a marketing channel. Audiences are increasingly skeptical.

Bond 8
Bond Productivity Products Advertising 8
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Artificial Intelligence Is Almost Ready for Business

Harvard Business Review

MARCH 19, 2015

The Enhanced Virtual Assistant, or Eva, enables members to do 200 transactions by just talking, including transferring money and paying bills. Ray Kurzweil has predicted that the computing power of a $4,000 computer will surpass that of a human brain in 2019 (20 quadrillion calculations per second). But this is a 1.0

Venture Capitalist 8
Venture Capitalist EVA Travel Technology 8
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