2020 Innovation Marketing Parcell 
Strategy Driven
FEBRUARY 4, 2021
American Express – The credit card company that originally delivered parcels across the country. You need to innovate immediately. Filling a Gap or Flooding the Market? People planning to get married in early to mid-2020 who had to postpone may not have benefited from buying wedding liability insurance.
Harvard Business Review
APRIL 29, 2015
Back before the passage of the Affordable Care Act, MedStar’s leaders decided they needed a strategic plan to reimagine the company in 2020. Accordingly, it consists of a collection of broadly defined markets (“where to play”) and strategies (“how to win”), rather than a group of more fully defined businesses.
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