article thumbnail

Starting a Business for the Post-Pandemic World

Strategy Driven

American Express – The credit card company that originally delivered parcels across the country. Filling a Gap or Flooding the Market? If you are planning on creating a new business that you will hope to launch as the world opens back up again, it is important to recognize the market you will be entering.

article thumbnail

What to Do When Your Future Strategy Clashes with Your Present

Harvard Business Review

Back before the passage of the Affordable Care Act, MedStar’s leaders decided they needed a strategic plan to reimagine the company in 2020. Accordingly, it consists of a collection of broadly defined markets (“where to play”) and strategies (“how to win”), rather than a group of more fully defined businesses.