Aaker Brand Development Leadership 
First Friday Book Synopsis
APRIL 16, 2011
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity David A. Aaker Free Press (2004) Note: I read this book when it was first published and recently re-read it. If anything, Aaker’s insights are even more valuable now than they were then.
Tanveer Naseer
MARCH 18, 2011
Here’s a compliation of some of the articles/tweets I shared on Twitter this week: Leaders, Are You Developing Your Employee’s Super Powers? link] # leadership #. Listening Is Critical in Today’s Multicultural Workplace [link] # leadership #communication # diversity #. Great Q by @ tanveernaseer [link] # Leadership #.
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