article thumbnail

Transcend Your Mistakes: The Power of Personal Growth

Skip Prichard

The goal was not to dwell on the negativity but rather to bring to light the potential for growth and improvement inherent in each mistake. ” — Jennifer Aaker Stanford’s Jennifer Aaker once stated that stories are remembered 22 times more than facts. “Stories are remembered 22 times more than facts.”

Aaker 95
article thumbnail

How to Use Social Media to Drive Social Change

Leading Blog

How can we use it to influence others? The Dragonfly Effect by Jennifer Aaker and Andy Smith, is a playbook on how to use social media to achieve a single, focused, concrete goal. They are: Focus : Identify a single concrete and measurable goal. Social Media. Nobody really understands it, but we know it’s important.

Media 284