Advertising Advice Operations Social Capital 
Harvard Business Review
AUGUST 9, 2012
Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they're operating within a dead paradigm. In turn, social media firms, such as Facebook, should become expert at enabling this.
Harvard Business Review
SEPTEMBER 23, 2015
This advice holds true at work as well. There’s a reason law firms and advertising agencies still take clients out to the ball game, theater, or even to Las Vegas. Social capital also counts. A happily married couple we know advises that you should treat your spouse at least as well as you do a stranger.
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