Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. In turn, social media firms, such as Facebook, should become expert at enabling this. Help them build social capital. But they are. The evidence is clear.

Marketing 22

Marketing Social Capital Media Influence 22

Harvard Business Review

SEPTEMBER 23, 2015

This advice holds true at work as well. There’s a reason law firms and advertising agencies still take clients out to the ball game, theater, or even to Las Vegas. Social capital also counts. A happily married couple we know advises that you should treat your spouse at least as well as you do a stranger.

Bottom-up 8

Bottom-up Attrition Absenteeism Social Capital 8

Harvard Business Review

FEBRUARY 26, 2015

When well-meaning people give advice to young women about how to get ahead, networking is almost always at the top of the list. A new study suggests that perhaps this network-your-way-to-the-top advice is, for women, a tad overblown. Find a mentor — no, a sponsor ! ” Promoting someone based on measurable competence!

Advice 8

Advice Sample Social Capital CEO 8