article thumbnail

Our Top Website Plugins for Shopify Sites

Strategy Driven

ReferralCandy: Leverage the Power of Referral Marketing Turn your customers into brand advocates with ReferralCandy. It is a cost-effective way to drive word-of-mouth marketing. The plugin provides in-depth analytics and insights to help you allocate your marketing budget effectively.

article thumbnail

A Guide To Starting A Home Mechanic Business

Strategy Driven

This will involve: Carrying out market research. Of course, in order to be a success, you will need to have a suitable work environment for working on cars. You can then build a positive reputation by: Encouraging word-of-mouth marketing. Advertising online and offline. Writing a business plan.

article thumbnail

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

Consumers are more tightly connected now and are more likely to follow word-of-mouth (or word-of-keystroke) advice than in the past. But entities such as social media, online grocers, and word-of-mouth marketing are adding a whole new dimension beyond traditional paid media.