Joseph Lalonde

APRIL 28, 2017

They can build their confidence by finding mentors and people who have been there before, asking for feedback which ultimately allows growth, by not being afraid to fail and managing inner dialogue regularly. Invest in your social capital by connecting more powerfully with others. This was a guest post by Julian Hooks.

Social Capital 183

Social Capital Leadership Learning-by-Doing Advertising 183

Harvard Business Review

AUGUST 9, 2012

Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Find your customer influencers. Many firms spend lots of resources pursuing outside influencers who've gained following on the Web and through social media. Help them build social capital.

Marketing 19

Marketing Social Capital Media Influence 19

Harvard Business Review

JULY 24, 2014

And brand stewardship can no longer be under the exclusive purview of marketing departments and brand managers. A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies.

Brand 8

Brand Strategy Advertising Brand Management 8