Advertising Innovation Leadership Social Capital 
Harvard Business Review
NOVEMBER 20, 2013
But effective cooperation, particularly in a setting as complex as health care, requires more than a resolve to play well together; it requires leadership to explicitly recognize the need to build social capital across the organization, and implement a strategy accomplish it. Ultimately, the key to success is authenticity.
Harvard Business Review
JULY 24, 2014
A 2008 survey of chief marketing officers and brand managers by the Association of National Advertisers found that 64% say their brands do not influence decisions made at their companies. Smart companies form brand councils to meet this leadership imperative. It can’t be delegated to a marketing department or an advertising agency.
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