In the CEO Afterlife

APRIL 28, 2012

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. One of my mentors was brilliantly creative, the other skillfully strategic. Here are the benefits I garnered from a decade of prolific reading: 1. Strategy.

Mentor 228

Mentor Advertorial Kotter Hamel 228

Harvard Business Review

FEBRUARY 13, 2013

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising.". So let's try to define it. So let's try to define it.

Advertising 8

Advertising Definition Advertorial Media 8

Strategy Driven

FEBRUARY 25, 2020

Getting out and about and thinking very laterally about your marketing opportunities can offer some amazingly creative ideas. It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.

Marketing 74

Marketing Advertorial Advertising Fashion 74