In the CEO Afterlife

APRIL 28, 2012

One of my mentors was brilliantly creative, the other skillfully strategic. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource.

Mentor 228

Mentor Advertorial Kotter Hamel 228

CEO Blog

MARCH 6, 2011

I was prepared for an advertorial. EG - one Archetype is "The Producer and Creative Team". 3 - Creative team has full power. 3 - Creative team has full power. It is a privilege to be able to work out. + And my book suggestion for the day is As One - Individual Action Collective Power by Mehrdad Baghai and James Quigley.

Succession 133

Succession Advertorial Short-term Long-term 133

Harvard Business Review

MARCH 5, 2013

First there were advertorials and ad copy rendered in a publication's house font (usually but not always discreetly labeled "Paid Advertising"). The most infamous, of course, was the recent Scientology advertorial that was quickly yanked from The Atlantic's website. Say Goodbye to Creativity Awards.

Advertorial 8

Advertorial Advertising Merchandising Content 8

Harvard Business Review

FEBRUARY 13, 2013

Beyond best practices, research, education and advocacy, the IAB managed to achieve a common ground in the area of creative standards and measurement guidelines, but this could all go away if marketing professionals can't agree on a clear definition for "native advertising.". So let's try to define it. So let's try to define it.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. The brands that can create these many big ideas and be accountable for these many new forms of creative are destined for success. Over time, this role has changed.

Marketing 8

Marketing Brand Advertorial Advertising 8

Strategy Driven

FEBRUARY 25, 2020

Getting out and about and thinking very laterally about your marketing opportunities can offer some amazingly creative ideas. It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.

Marketing 74

Marketing Advertorial Advertising Fashion 74