Advice Competitive Advantage Hypercompetition Marketing 
Harvard Business Review
APRIL 24, 2015
For decades now, both consultants and academics have been arguing that the world has become so fast paced, so hypercompetitive, so complex, so ambiguous, and so uncertain, that the death knell has sounded for strategy’s central concept of sustainable competitive advantage. Insight Center. The New Ways to Compete.
Harvard Business Review
JULY 27, 2017
We argue that even the most stable and conservative industries may be threatened by disruption — and the most dynamic and hypercompetitive industries also entail incremental growth opportunities that can be quantified and realistically assessed. Consequently, experts rely on organizational members actually listening to their advice.
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