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How Social Media Changed Tourism Marketing

Strategy Driven

For others, the rise in social media has improved not only exposure but also the way companies market and do business. Social media has become the most effective form of marketing since it allows exposure to your business organically. All of these things essentially use word of mouth, which is the most effective form of marketing.

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Case Study: Should an Emerging-Market Incubator Help U.S. Businesses?

Harvard Business Review

In fact, her love of the city’s mingled cultures and vibrant local businesses was one of the things that had inspired her to cofound Unamano, now a world-renowned nonprofit that supported entrepreneurship in emerging markets. Unamano’s mission was to help entrepreneurs in emerging markets—not in the United States.

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The Right Way to Plan an Innovation Tour

Harvard Business Review

Innovation tourism: it’s a thing. Typically, tourism involves guided tours, pitch events, conferences with lots of panels, and well-planned visits to companies, universities, and government agencies tasked with increasing entrepreneurship and innovation. in the proportional size of its mid-market business sector.

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Why President Kagame Runs Rwanda Like a Business

Harvard Business Review

So far, Rwanda''s three big clusters are coffee, tea, and tourism, but Porter is convinced there are more to come. Was that advice from people like Professor Porter? In these cases Rwanda had eroded assets, but there was a foundation and a proof point, a market test that these areas could be successful and they could be competitive.

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