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How Social Media Changed Tourism Marketing

Strategy Driven

Though Facebook is not specific to travel like TripAdvisor, Facebook Recommendations allow its users to ask advice to their peers about the best cities to travel, which hotels to stay in, restaurants, and activities to do. This is thanks to social media sites like Instagram, TripAdvisor, and Yelp.

Tourism 74
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Case Study: Should an Emerging-Market Incubator Help U.S. Businesses?

Harvard Business Review

Once anointed as Unamano Entrepreneurs, or UEs, they would receive abundant free advice from experienced local advisers, be introduced to local and global mentors and service providers, and attend conferences and meet-ups. “The managing directors in Lebanon and Saudi Arabia and Brazil and Argentina and the others.

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The Right Way to Plan an Innovation Tour

Harvard Business Review

Innovation tourism: it’s a thing. Typically, tourism involves guided tours, pitch events, conferences with lots of panels, and well-planned visits to companies, universities, and government agencies tasked with increasing entrepreneurship and innovation. In sum, innovation tourism is not really tourism.

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Why President Kagame Runs Rwanda Like a Business

Harvard Business Review

So far, Rwanda''s three big clusters are coffee, tea, and tourism, but Porter is convinced there are more to come. Was that advice from people like Professor Porter? In the initial three areas of coffee, tea, and tourism, that effort has advanced quite far now. Was that something that came bottom up? What are the bottlenecks?

Porter 10