Strategy Driven

SEPTEMBER 25, 2020

When building a marketing strategy in the modern age, the list of features you could incorporate is virtually endless. Unfortunately, not all of those innovations are worth the investment of time and money. Multi-channel marketing also allows you to maintain brand engagement at all times, ranging from passive to hot leads.

Marketing 58

Marketing Influence Affiliate Marketing Loyalty 58

Harvard Business Review

SEPTEMBER 17, 2014

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.

Marketing 8

Marketing Team Advertising Affiliate Marketing 8

Rajesh Setty

DECEMBER 4, 2008

We had offshored our development team but when we did a rightshoring exercise, we found that a dual-shore approach works better. In the interim we might also look at piloting an Affiliate Marketing Strategy. You can say that we are sort of using cloud computing a bit. That will probably be the tipping point for us.

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30