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How to Grow Your Startup Business in 2018

Strategy Driven

Scale Your Business with the Right Technologies. Technology can help to quickly and easily scale your startup business. Instead, you must invest in the right technologies to streamline your operations. However, doing so will result in multiple marketing experiments and can detract from a primary sales channel.

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Too Many Marketing Teams Are Stuck in the Past

Harvard Business Review

Many marketing organizations are still operating like it’s the 1990s — or even earlier. Duplicative marketing teams exist within the same company across multiple product lines. Digital marketing teams are centralized yet isolated from the broader organization.