The Practical Leader

MAY 29, 2019

Use focus groups (a cross-section of frontline staff) to test new management directions before making grand announcements to everyone. Even if you press on against the advice of the focus groups, you’ll have deeper insight on how to face the issues the new direction may raise. Last chance to register!

Agility 55

Agility Organization Henderson Focus Group 55

Lead Change Blog

MARCH 26, 2021

Often follow-up will be needed to any quantitative data collection, such as a focus group or confidential interviews, to understand the reasons for the resistance. Deploy influencers who can reduce resistance. Include a feedback loop so that actions can be calibrated along the way. Address resistance in the right venue.

Resistance 274

Resistance Restructuring Survey Agility 274

Harvard Business Review

MARCH 22, 2013

In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time. Marketers need to become ever more agile and flexible to succeed. But "big" is often cumbersome and slow. Here are four ways to pick up the pace.

Marketing 17

Marketing Metrics Agility Budgeting 17

Harvard Business Review

MARCH 22, 2013

In an age when consumers decide within seconds whether or not to abandon a web site, big marketers need to act more like agile startups, maneuvering and adapting in real-time. Marketers need to become ever more agile and flexible to succeed. But "big" is often cumbersome and slow. Here are four ways to pick up the pace.

Marketing 10

Marketing Metrics Agility Budgeting 10