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We Appreciate Your Business. Please Stay on the Line.

Harvard Business Review

If you''re not satisfied with these changes you can cancel your account by calling us," the statement said — hardly an attempt at building customer satisfaction or loyalty. Airlines are a good example. If the airlines had assumed that consumers were weak and insignificant, they were wrong. IT management'

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What's New About Serving Customers (and What's Not)

Harvard Business Review

Make sure that the first impulse of customers is to reach you directly, by offering "chime in" feedback forms throughout your website; direct chat links for when your FAQ's fail to assist; and an easy way to reply directly to every corporate email you send out. Customers expect companies to share their burdens. More transparent. More twitchy.

FAQ 15