Harvard Business Review

APRIL 21, 2015

Back in the early 1960s, the great Boston Consulting Group founder and strategy theorist Bruce Henderson asserted that there was only one way to successfully compete: gain a relative market share advantage over all competitors so as to have lower costs than all of them. Photo by Andrew Nguyen.

Competitive Advantage 8

Competitive Advantage Porter Henderson Price 8

Harvard Business Review

MAY 12, 2015

When they are strong, as in the airline and hotel industries, almost no company earns an attractive return on investment. Aggressive outsourcing and partnering to improve efficiencies (perhaps a reference to “ The Origins of Strategy, published in 1989 by the granddaddy of strategy consulting, BCG founder Bruce Henderson).

Strategy 8

Strategy Porter Blue Ocean Strategy Luehrman 8

Harvard Business Review

DECEMBER 12, 2012

You're a United Airlines Premier Platinum member with hundreds of thousands of unused miles, and you've decided you can't take the airline's post-merger disorganization and shoddy service any longer. And with a massive new biography of Hirschman coming out this spring, maybe we're due for a think-for-ourselves Hirschman revival. (By

Airlines 8

Airlines Rogers Henderson Loyalty 8