Strategy Driven

FEBRUARY 29, 2024

From custom pens to stylish apparel, branded merchandise offers many benefits that can significantly impact your brand’s visibility and engagement. Builds Customer Loyalty Giving away branded merchandise creates a sense of goodwill and appreciation among your customers, fostering loyalty to your brand.

Merchandising 117

Merchandising Brand Customer Loyalty Marketing Mix 117

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. But brick-and-mortar retail doors are closing, especially for apparel, as shoppers take their business online.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

DECEMBER 17, 2014

How much does your company need to invest in innovation? To assess such risks to your business, consider the following six questions: Is customer loyalty decreasing? This often signifies that a company has overshot the market by introducing improvements that customers increasingly consider irrelevant and will not pay for.

Innovation 9

Innovation Company Venture Capitalist Business Model 9

Harvard Business Review

JUNE 19, 2015

With incremental revenue, cost savings, and customer loyalty all up for grabs, a range of players—from consumer product companies to digital and mobile technology firms—are already fiercely staking their claim. In the next decade, these trends will create a veritable gold rush in patient data and consumer options.

Technology 8

Technology Retail Apparel Customer Loyalty 8