Asset Management Cost Center Innovation P&L 
Harvard Business Review
FEBRUARY 9, 2011
It may seem counterintuitive, but smart companies need to routinely rid themselves of less profitable customers, the same way an asset manager or rebalances an investment portfolio or a Major League Baseball general manager trades a declining player. We call these people Cost Center Consumers, and they come in two flavors.
Harvard Business Review
DECEMBER 18, 2012
And on the resource constraint front, Jeremy Grantham , co-founder of the asset management firm GMO ($100 billion invested), continued his relentless numbers-based assault on the fallacy of infinite resources. Sustainability innovation opens up: Unilever, Heineken, and EMC ask the world for help.
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