Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. If so, How to Drive ROI on Direct Mail Guest post by Elizabeth Lombard, manager of postal carrier education, Pitney. The Most Effective Way to Improve Your Marketing We are just past the midpoint of the second quarter.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

Women on Business

DECEMBER 17, 2010

LinkedIn – you wouldn’t think that artists and other creatives would use this professional social platform, but you’d be surprised at the thousands of us there are – I’ve “met&# some pretty interesting people there – it’s another audience to share your business info with.

Media 198

Media Press Release Discount PR 198

Harvard Business Review

OCTOBER 9, 2013

You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. Given the seemingly abysmal ROI, isn’t it better to invest your time elsewhere? The email arrived the day after a speech I’d given in London.

Brand 12

Brand Media Follow-up Audience 12

N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. What’s the ROI on a handshake? In a world where everything is connected, anything is possible. Leaders make the news, they don’t report it.

Blog 360

Blog Brand Media Influence 360