Audience Christensen Marketing Operations 
Harvard Business Review
OCTOBER 19, 2012
Once the book had been written, I had to market it. But there are a lot of thought-leaders competing for the attention of that audience. My own publisher, HBS Press, published two the very same month as my book — one of them co-authored by heavyweight Clay Christensen. In response, I usually tell the following story.
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Other new features announced at Apple''s World Wide Developers Conference Monday, such as the iOS 7 and Mavericks operating systems, had a bit more actual newness to them. Then Apple comes out with the next market-creating product, and then they''re innovative again.
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