Harvard Business Review
MAY 15, 2012
This week marks the release of Clayton Christensen's highly-anticipated book, How Will You Measure Your Life (with co-authors James Allworth and Karen Dillon). The book expands on Christensen's McKinsey-award-winning HBR article , drawing life lessons from the models that form the basis of his business-oriented writing. Persistence.
Harvard Business Review
JUNE 11, 2013
Who''s the target audience for the new iTunes Radio ? Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. The key to its phenomenal success over the past decade, though, has been — to use Christensen''s terminology again — disruptive innovation.
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Harvard Business Review
FEBRUARY 6, 2014
A “ new model for how winter sports are done” that “feeds an audience hunger for life-treating daredevilry” and drives “ high market penetration and. The disruptive innovator first targets a market segment that embraces those tradeoffs and builds a business model around simplicity and affordability. high dollars.”
Harvard Business Review
AUGUST 13, 2014
As Re/Codes Peter Kafka points out , the $850 million valuation that the investment by Andreessen Horowitz (Dixons firm) puts on Buzzfeed is much lower than a true technology company of similar audience and maturity would get. In the middle, steep part of the curve, fortunes are made by whoever is the market leader at the time.
Harvard Business Review
MARCH 18, 2011
The company is already in market and earning revenue. A "touchdown" refers to the end of a mundane flight not some dramatic event, unless the audience contains American football or rugby fans. "The company needs to start raising money soon, or it is never going to realize its full potential," Piyush argued. Piyush looked at me blankly.
Harvard Business Review
MAY 15, 2013
Anticipating and enabling " technological surprise " has become even more challenging, DARPA director Arati Prabhakar recently told an MIT audience, because more people in more places have more access to more technology that ever before. This question from a marketing perspective was recently explored on this site.).
Harvard Business Review
OCTOBER 19, 2012
Once the book had been written, I had to market it. But there are a lot of thought-leaders competing for the attention of that audience. My own publisher, HBS Press, published two the very same month as my book — one of them co-authored by heavyweight Clay Christensen. In response, I usually tell the following story.
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