Audience, Cost of Capital and Development

The Complexity of Business Communication

CoachStation

SEPTEMBER 16, 2015

Communicate messages that people understand – tailor to you audience. Compare Michael Porter’s competitive advantage definition: “Competitive advantage, sustainable or not, exists when a company makes economic rents, that is, their earnings exceed their costs (including cost of capital).”

Storytelling

Storytelling Competitive Advantage Conference Cost of Capital

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

Without a strong business case built on analytics, marketing too often is seen as a cost rather than an investment, despite marketing’s ability to drive above-market growth. Together with the CFO, the CMO must develop a set of objectives that directly deliver on financial objectives and business goals.

CFO

CFO Short-term Long-term Benchmarking

Leadership Digital

The Complexity of Business Communication

How CMOs Can Get CFOs on Their Side

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