Strategy Driven

SEPTEMBER 2, 2021

Worse still, any time and money spent trying to win over outside audiences will be a waste. Therefore, learning how to find your niche audience is key. It’s better to resonate with your core audience and alienate others than fade into obscurity. It is shown to be a lot cheaper to retarget existing clients than new audiences.

Brand 120

Brand Audience USP B2C 120

Harvard Business Review

MAY 16, 2018

For example, McDonald’s has an online FAQ about how the company’s food products are made, while Southwest’s Transfarency initiative aims to give customers a clearer picture of the total fare they will pay, with no unexpected fees. Juj Winn/Getty Images. The combination of weak employee engagement rates globally and the 3.9%

Reputation 11

Reputation Brand Attrition How To 11

Strategy Driven

NOVEMBER 8, 2018

You could have the best item on the market, but it doesn’t mean a thing if your target audience doesn’t know about it. While FAQs can be an effective way to answer a potential customer’s questions, it lacks the personal touch. Never undervalue the power of promotion when it comes to selling a product. Focus on Direct Engagement.

Power 58

Power FAQ Brand Content 58