Women on Business

JANUARY 24, 2011

Co-writer TODD ROBBINS (“Dark Deceptions&# ) stars as the audience’s storytelling guide on an evening exploring death, darkness, and deception. Magician, comedian and dark arts expert TELLER (Penn & Teller), is the director and other co-writer.

Press Release 150

Press Release Discount PR Fraser 150

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

AUGUST 22, 2011

They were internally focused, their speed-to-market was down, and they couldn't find a good balance between serving customers well while making healthy margins. Build behavior based on market and customer insights. Most executives recognize how important their employee audience is. Tell a story. Stories and experiences will.

Strategy 15

Strategy Education Content Storytelling 15