article thumbnail

Moving Beyond Company Organization Silos: Lessons from the Aviation Industry

Leading Blog

Even worse, functional processes — finance, human resources, sales, etc. logistics, and finance. A study by McKinsey specific to the business-to-business (B2B) area suggests that businesses that optimize QTC for end-to-end accountability significantly outperform peers that don’t. finance, I.T., Recall how the U.S.

Industry 269
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. A deep understanding of ABM in B2B is its super-power. If you want your B2B content to be great, invite your community to participate.

Marketing 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Preventing Disruption in 2017 Is Harder Than It Was When Christensen Coined the Term

Harvard Business Review

Yet, despite the fact that all of our guests across our 18 sessions (and counting) have embraced these truths, the average result of such commitments to innovation seems to have been tenuous. Asset-light businesses are not financed with debt. They’re financed with equity—in other words, a stake in the company.

article thumbnail

What Big Companies Can Learn from the Success of the Unicorns

Harvard Business Review

Palantir, a B2B company founded in 2004 and offering a suite of software applications for integrating, visualizing, and analysing data, has around 1,500 employees worldwide and is valued around $20 billion today. .” Financed by VC firms. Unicorns are: Small in size. Airbnb has raised approximately $2.3

article thumbnail

The Silent Killer of New Products: Lazy Pricing

Harvard Business Review

About two-thirds were in B2B businesses.). They do all their research and innovation in one building, and all the functions – finance, marketing, engineering – they either come from their offices to that building, or they are already physically located there.

Price 11