Mills Scofield

FEBRUARY 8, 2013

Often considered the “Mother of Cause Marketing”, Ms. Cone proclaimed in 2010 that “cause marketing as we know it is dead” “Slapping a ribbon” on a product, website, or advertisement was now perceived as inauthentic. After that, we have a long list of tasks, administrative and marketing, ahead of us.

Ryan 130

Ryan PR Project B2B 130

Harvard Business Review

MAY 4, 2016

Let’s look at how to do this by analyzing the resume and LinkedIn profile of a startup marketing executive. Here’s one of his bullet points: “Multi-year brand awareness-building and marketing campaigns contributed to 23X customer acquisition and >90% YOY customer retention.” ” Résumé Story.

Brand 8

Brand Press Release Marketing B2B 8

Harvard Business Review

APRIL 9, 2014

This is in part because many bosses lack the information they need to do so, notes Tim Low, Vice President of B2B Marketing at PayScale. Explain what people are getting for this job with this title in this market with these skills,” says Low. Low suggests: “Ground it in facts.

CIO 8

CIO How To Case Study B2B 8